Our Story
Built on Trust, Driven by Quality
Sameer Holdings & Marketing Agency is a Dubai-based general trading and marketing firm operating across the UAE, GCC, MENA Region and India.
The Sameer Holdings Story
Sameer Holdings & Marketing Agency was founded with a singular vision: to connect quality manufacturers with the construction, interior design and retail markets of the UAE, GCC, MENA Region and beyond.
Operating from our base in Dubai's Meydaan Free Zone, we act as a trusted trading and marketing partner — sourcing quality products, building manufacturer relationships and delivering reliable supply to contractors, architects, retailers and developers across the region.
Our team brings decades of experience in regional trade, building materials and B2B marketing — giving our clients not just product, but the knowledge, support and regional reach to make every project a success.
Exclusive Marketing Partner
UAE · GCC · MENA · India
Leadership
SAMEER SHAREEF M.A
Chairman & Managing Director, Sameer Holdings
Our business is built on a simple principle: connect the right product with the right buyer, and stand behind every transaction with integrity and expertise.
Sameer Shareef M.A founded Sameer Holdings & Marketing Agency with a vision to bridge the gap between quality manufacturers and the rapidly growing construction and interior design markets of the UAE and the wider GCC region.
With decades of experience in building materials and regional trade, he has built Sameer Holdings into a trusted trading and marketing agency — known for reliability, quality and deep regional expertise.
Under his leadership, the company has established direct manufacturer relationships and a growing portfolio of quality products, serving clients across the UAE, GCC, MENA Region and India.
Leadership
Director & CEO
SALMA FIRDOSE
Director & CEO, Sameer Holdings
Running a business globally means holding yourself to the highest standards — in product quality, in client relationships and in the promises you keep.
Salma Firdose serves as Director and Chief Executive Officer of Sameer Holdings & Marketing Agency, overseeing the company's day-to-day operations, client relationships and strategic growth across the UAE, GCC and MENA markets.
Her leadership has been instrumental in establishing Sameer Holdings as a trusted regional trading partner — building the systems, relationships and reputation that underpin the company's growth.
With a focus on operational excellence and client satisfaction, she ensures that every order — from a single consignment to a full project supply — is handled with the precision and care that the Sameer Holdings name demands.
Leadership
Director — Sales & Marketing
SHAAN RAMZAN
Director — Sales & Marketing, Sameer Holdings
Every client interaction is an opportunity to demonstrate why Sameer Holdings is the trusted regional partner. My role is to ensure our clients get the right product, the right advice and the right support — from first enquiry to final delivery.
Shaan Ramzan leads Sales & Marketing at Sameer Holdings, driving the company's commercial growth across the UAE, GCC, MENA Region and India.
His deep knowledge of the construction and interior design sectors — combined with a thorough understanding of the regional market — allows him to advise clients on the precise product and specification for every application.
From large-scale contractor supply to specialist retail procurement, Shaan ensures that every client receives not just a product, but a solution tailored to their project needs.
Leadership
SHAHINSHAH SHAREEF
Director — Administration, Sameer Holdings
Behind every seamless delivery and every satisfied client is a foundation of strong administration. My role is to ensure that foundation never wavers.
ShahinShah Shareef serves as Director of Administration at Sameer Holdings & Marketing Agency, overseeing the operational and administrative backbone that keeps the business running with precision.
He ensures that every process — from order management and documentation to logistics coordination and compliance — meets the exacting standards that Sameer Holdings is known for.
His work behind the scenes is what allows the sales and client-facing teams to deliver on their promises, every time.
Our Business at a Glance
Our exclusive agreement with Pioneer Plywood Industries (Sameer Holdings) gives Sameer Holdings the sole rights to market and distribute the full Sameer Holdings product range across the UAE, GCC, MENA and India. This means every product we supply comes with full factory backing, original certification and direct manufacturer support.
Partnership Details
What We Stand For
Our Commitments
Quality First
Every product we supply is sourced from certified manufacturers and backed by full documentation. We never compromise on the standards our clients depend on.
Direct Relationships
We work directly with manufacturers — no unnecessary intermediaries. This means better pricing, consistent supply and full product traceability.
Expert Guidance
Our team understands the regional market, the products we supply and the needs of our clients — so every recommendation is grounded in real expertise.
Regional Reach
From Dubai to the wider MENA Region and India, our supply chain and relationships span the markets our clients operate in.
Ready to Work With Us?
Contact our team for product specifications, pricing or to discuss your project requirements.